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- Success [China News] brand shoes network of an enterprise is largely due to the successful construction of its own corporate culture and brand system. Nike's corporate culture is a personality, its brand is highly personalized pursuit. Nike in the pursuit of product differentiation at the same time, all the time to show the concept of the pursuit of its unique personality, values ??and brand features, which can fully reflect Nike's corporate culture and brand building is a harmonious unity. Nike courage to pursue positive and progressive corporate culture is the belief that it constituted a successful booster. As the authority of brand sports shoes, Nike's success is running out. The secret of success is Nike Nike is not just selling shoes, more buying a concept, a culture, it sells a lifestyle. Nike's success is because of its prowess in sports philosophy and cultural ideas. Nike to create and lead a creative culture - health, fashion, happy, movement, under the guidance of this concept, Nike become popular and sought after young brand. Nike's success is because it firmly hold the pulse of the psychological needs of the younger generation, and great to meet this demand. Nike is not only a function of sports shoes brand, is representative of fashion and creative life, Nike has become a symbol. Nike brand value influence far beyond its influence on the product itself. Nike brand building clear thinking, ingenious, execution firm, well-managed. Nike rely on the influence of sports stars to enhance their brand influence, which is very wise. However, by no means the power of the Nike brand to create a day, is also not a man of power. Nike brand is the result of decades of accumulation, it is a qualitative change to the quantitati foamposites for cheap ve process. Nike attaches great importance to marketing, and very good at using sports event marketing to promote brand building. Nike is marketing strategy, brand building Nike's also very strategy. Nike brand is a strategic concept for the core, relying on sporting events, celebrity endorsement as a means to promote the brand's influence and reputation, enhance brand value, and ultimately expand the market sales. Nike's success is very simple, because we know what young people are like, what you need, Nike just did what he had to do something. Nike use a type of inspirational language to motivate consumers, no matter who you are, Nike convince consumers that you can do. It tells people to pull ourselves together and take action. Nike has believed and respected "as long as you do" (just do it) concept, proved truly Nike, Nike succeeded. (Chinese shoes Network - the most authoritative and most professional Footwear News)Translator's note: Adidas and Reebok's "marriage" is typical of each other, Adidas in professional sports, especially football aspects dominate, and the successful introduction of fashion put Reebok sports preparation; Adidas is very strong in Europe and Asia while Reebok in North America performed very well, a combination of both complement each other very complementary. & Nbsp; Some have argued in recent years, China's sports shoes also should walk consolidation and expansion of the scale of the road, this should be very careful for the better. Currently on the Chinese domestic athletic footwear market, although there are a lot of brands, but these brand positioning fuzzy, qualities not evident. No trait, it would not complementary, barely merger can only "fat horse drag thin, thin horse slow death", China's s buy cheap jordans online ports shoe market is still evolving, and the European and North American markets is far from mature, dust off When might also be prescribed after many years. CEO Herbert Heller (Herbert & nbsp; Hainer) illustrates the logical Reebok after the transaction, as well as why he put the combined company as a huge step forward. Adidas - Salomon CEO Herbert Hainer may be one of Europe's best CEO of the body, the evidence is that he often wore his company one of the most iconic products: running shoes. The lanky former semi-professional footballer in recent weeks takes a lot of effort because he finally decided to Adidas $ 3.8 billion acquisition of the headquarters in Canton (Canton) (Massachusetts) sports clothing maker Reebok International. Prior to August 3 announced the deal, Heiner and his staff and consultants based in Adidas Bavaria (Bavarian) in Herzogenaurach (Herzogenaurach) night work. After that, Heiner immediately launched its world tour to the investment community value of the deal, he was editor in Frankfurt and the "Business Weekly" (US, Translator's Note) of the European region Ai Devon Jack (Jack & nbsp; Ewing). Expand the dialogue, the following is an excerpt from their conversation: & nbsp; Q: You have just completed a tour in London and Frankfurt explanation next week in New York and Boston will be a repeat of what you want to get a reaction from investors and analysts there? A: The good response, I guess. The best way to always measure the stock price, the stock response has been very positive. I think most people's reactions are positive. Q: After the deal was announced, you mentioned in a conference call on mergers and acquisitions will increase your product development, you're going to the future merger of Adidas a Cheap foamposites for sale nd Reebok's R & D department it? A: We will certainly keep the two brands separate, but they will certainly share more information in research and development, such as patents and new technologies. Our R & D department can be compared in the Adidas Company has more innovation and new technologies. You need money, you need talent, you need energy, you are certainly a wider basis of all of these things come to share. A technique can be started from the Adidas brand, in the year after the introduction of the Reebok. Q: There is a concept Adidas representative of the German engineer, is running shoes in the BMW (the & nbsp; BMW), while Reebok is more street fashion, this is right? After all, you come from P & G (Procter & nbsp; & amp; & nbsp; Gamble) instead of BMW. A: But we've just announced a collaboration with Porsche (Porsche) it! I would say to the German people, (this concept) it is a clich??s? This was right in the past, and now I'm not sure. We are definitely more professional sports brand, we want to be introduced to the market in innovation and new technology products leader. Reebok is more American sports and lifestyle - music inspired by the brand. Q: You say the brand's qualities will remain separate, brand qualities you think will fundamentally change? A: No, I do not think so. We certainly are more rooted in European sports, such as football sports brand. Reebok is more contact with American sports, such as baseball and American football. Q: How do you ensure synergistic effect, while maintaining the characteristics of each brand? A: I believe that these two brands are very complementary, beginning from the geographical. Reebok is stronger in the United States than we are, but we are much stronger in Europe and Asia. Wh cheap jordans en you pay attention to the type of movement ... they are very strong women business, (especially) women aerobic fitness. We have individual sports, running and tennis. Consumer base is different, we are facing the real athletes and sports professionals, while Reebok is more fashion and music together. Reebok in urban black market is undoubtedly much stronger than me we, which we do not have the foundation of consumers. Q: Which sector you want grouped together, what you want to be kept separate? A: Reception, marketing and sales, we will remain separate. All background, administrative, we will certainly merge. No doubt we can do a lot of things, from the media to the right bidder outsourcing, outsource our products nearly 5 billion euros ($ 6.15 billion), there must be respect synergistic. Q: For example, you will actually have a joint media buying, creative advertising, but will remain separate? A: Exactly. It relates to media actually buy, of course, we will use it to obtain economic benefits on the scale. Q: Let's go back this is how to get started, you and Reebok CEO Paul Fireman (Paul & nbsp; Fireman) is at last year's Athens Olympics first met? A: I've known Paul for several years, we on several occasions before the plane touched. Because of the business we are in Athens, we drank a second coffee. We talked about the business, the market, and of course the United States, because both of us are not satisfied with our position in the US, if compared with our main competitors (Nike) words. This I call it the starting point. (Later) we keep in touch by phone. After that, I think it was in November, and I in the United States after finishing things, give Paul called and said: We sat down together - and then, the idea is really to cheap jordans for sale become "have time to eat lunch?" the reality, intensive negotiations began. Q: What do you think negotiations with Reebok's the most difficult part? A: I do also think that for Paul, this is a sad decision, because this is its children. He built this company, I grew up - it will not be easy to sell. But he is a very professional businessman, you can learn from his experience in, "If I want to see my company continue to grow in the future and healthy development, it is best to my colleagues and others." For him words, the obvious partner is Adidas. Q: Why is this Bisalameng (the ski and sports equipment manufacturers are being sold to Finland's Amer Sports program) merger better? A: I hope that we have learned nothing from Salomon acquisition in doing right, what wrong. Fair, in which Salomon, Taylor & nbsp; Made (golf products) part of the performance was very good, some of the operators Salomon badly. Winter sports equipment business and sports shoes and apparel with something completely different. Reebok's business - which we have engaged in a 75-year thing, the marketing of sports shoes and apparel. We are familiar with all the players in this industry, we know how to produce, we know how to market, we are familiar with retail partners, we are familiar with Reebok's strengths and weaknesses, because our job is to analyze competitors. This is eight years ago are completely different things. Q: Do you expect this action will lead to your other actions the industry it? A: I personally think that consolidation will continue. Q: What kind of deal we will see? A: I do not know. 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Next year there will be 6 new color Yeezy Boost 350 have to release, which is likely to include all white styles you celebrities on foot recently, and let everyone look forward to is expected to launch cheap foamposites for sale a new Yeezy 550& nbsp; series of shoes, the Mount Lu what is the truth, believe that friends are very excited. -- -- -- -- -- -- -- Reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes ? NFL Beckham star Odell Jr. actually unwittingly gave him to a Air Jordan OVO Ring of Colour shoes Teng Yuan Hao recently in the online sharing website released several groups of fragment design and CONVERSE cooperation to create 2016 new shoes commented on last article: "NFL's star Odell Beckham Jr., incredibly sent a Air Jor to his father."Before, we have introduced to you a Jordan CP3.IX "Green Suede", the shoes because only Paul gifts to friends and family shoes, so you have no way to start, until now still have a lingering fear. Now, Xiao Bian carries the danger of "pulling hatred" to introduce a new Paul --Jordan CP3.IX Vachetta Tan". The shoes in meters, camel Khaki building, walk the line and make leather shoes lining part highlights the sense of hierarchy, whole shoe money Hender Scheme highlights the unique charm of hand mesmerizing. 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This shoe is now on sale at atmos's online store. : French predators reach Japanese shoe store atmos x Lacoste CabestanNike creative kitchen x New York singer Kevin Hunter review on an article: French predators reached the Japanese shoe store atmos x Lacoste Cabestan next article: Nike creative kitchen x New York singer Kevin Hunter adidas Originals and Japanese fashion brand White Mountaineering will join hands again in the 2017 autumn winter season, bringing together a series of new NMD R2 shoes. The continuation of design style release in March, the Israeli army green and black as the two pair of NMD R2 shoes tone in addition to toe with Adidas Originals and White Mountaineering mark white diagonally across to the three line, through more white into the rich overall sense of detail, and combined with the present white bottom in BOOST. It is reported that this series of shoes will be officially launched in July, the price is 250 U. S. dollars. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi〉 adidas Consortium 2017 new "Sneaker Exchange" project second wave invitation, respectively, from Sweden and the United States Sneakersnstuff and Social Status two shoes name for cross-cultural and cultural exchanges. Popular UltraBOOST and classic Superstar have become the protagonist of the collaboration between Sneakersnstuff and Social Status. The design of UltraBOOST, using black and white Primeknit material production, and through Cage and three line Leather Suede Griphook creating luxurious texture; and the Superstar is Primeknit and BOOST make only superficial changes, the upper bottom to join this pair of basketball shoes Old-School given a new mission, but also bring more lightweight and flexible wearing experience. By Sneakersnstuff and Social Status to build a new UltraBOOST and Superstar BOOST, two pairs of shoes will be the first in February 8th at sneakersnstuff.com and socialstatuspgh.com and their respective stores exclusive sale, then in February 18th No.42 Paris and No.74 Berlin on the global Consortium designated shops. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - 〈〉Vans Syndicate 10th anniversary series Andy Kessler Sk8-Hi sale information 2015-10-14 11:20:41 Vans Syndicate series has been born for 10 years, although the world around it has been changing, but it still maintains a unique street skateboard culture. The day before Vans launched its 10th anniversary anniversary edition series, choose the Andy Sk8-Hi based on the Kessler, the use of high-end leather uppers to create, the iconic blue laces are retained. The "NYC" logo followed by the legendary coin of Andy, a legendary hand skater in New York, was reported to be sold in Beijing and Shanghai in October 16th, and friends like to pay attention to it. Air Jordan 4 " LeJordan" personal Custom Edition appreciates 2013-12-08 23:16:42 Lebron's loyal fans know that before today's crown Logo, Nike in the Lebron series has been using a "23", "LJ", three elements of the crown Logo. With the playoffs in full swing, the custom Freaker shoes; Sneaks with hot Air Jordan 4 for the design blueprint, Jordan and Lebron will be flying the combination, to create the Air Jordan 4 " LeJordan" personal customized version. the topic of "Jordan vs. LeBron" has been talked about since Lebron first entered the league, although Lebron has stressed that he does not do another one, and the original 23 team number changed to No. 6, but this topic has not stopped. The Freaker Sneaks, with a white and red color Air Jordan 4 as the design foundation, Lebron Logo is loaded into the heel of the old version of the replacement of the original Jumpman Logo, and on the tongue loaded a Jumpman posture Miami Jersey Lebron silhouette. do not know such a topic of personal customized shoes, how do you see it?


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