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[Chinese shoes Network - Brand News] Currently, the United States and its German rivals Adidas and Nike, are caught in their own Olympic battle, trying to help the athletes to enhance performance in next month's London Olympics, squeeze out the maximum business value. Olympics provides sports a new fashion and new technology showcase, in many of the current market is facing sluggish, sports shoes and apparel suppliers hoping to wind through the Olympic Games to improve performance. and the soccer World Cup is different, there is no electronic billboards around the Olympic stadium, means that when a worldwide audience at the Olympic Games, the most striking trademark is a sign the players on clothing and shoes. "This makes Nike, Adidas and Puma and other brands in the eye always firmly occupy the focal point," brand analysis business Repucom Europe, Middle East, Africa and Danny Townsend, president of the South Asian region represents. "and might take a lot of the media forum players sign sponsorship contracts, such as 'trapeze' Bolt or heptathlon champion Ennis (Jessica Ennis), will bring huge spread effect," he added . "Our study found that the Beijing Olympic Games, there are around 3.6 billion people watched the Olympic TV coverage, which means a huge influence on the spread of the Olympic Games. This strength of brand exposure, to promote product sales are strong influence. " From the Jamaican Olympic gold medalist Usain Bolt three German Puma brand spokesperson. "Olympic sports branding may be able to have the largest platform for the Bolt race 100 meters, 2 Cheap jordans online air jordan 11 blackout for sale 00 meters and the relay, the world will gather to look at him," Puma CEO Franz Koch told Reuters FIG. Adidas invested heavily to become an official Olympic sport apparel partner, tens of thousands of volunteers and Olympic officials will be wearing clothing with Adidas trefoil logo. In addition sport clothing Adidas or British Olympic team's long-term sponsor, host of players including shoulder medal hope Ennis. "We provide 3 million apparel to 5,000 athletes and 84,000 volunteers," Adidas Olympics head Simon Cartwright located in the German town of Herzogenaurach company's headquarters told Reuters reporters. Puma headquarters also located in the town. Adidas expects Olympic Games will increase 100 million pounds in sales in the UK, to help the company replace rival Nike to become the UK's largest sports brand. Cartwright said the situation is similar to the Beijing Olympic Games, when the Olympics helped adidas to become China's largest sports brand market. "Adidas has depressed the accelerator, they stormed to Nike, hoping to get the top spot position in the UK market. Nike is more focused on the 2016 Rio de Janeiro Olympic Games," said a manager of sports sponsorship industry representation. Headquartered in Portland, Oregon, Nike is still the world's largest sports goods market brand, with annual sales of approximately $ 21 billion, $ 17 billion Adidas ranks second. 1948 ?????? estranged brother and start all over again inside the Puma brand, with annual sales of $ 3.8 billion is far behind, ranking third. US Olympic sponsor Nike, he said the Games would cheap foamposites lead to the outside world for its products hot. "like a concept car - we will give the world's best athletes with an unprecedented and innovative technology, then by players around the world to provide such technical way to make new technology commercialization," Nike UK Ryan Greenwood, head of public relations said. Adidas compete for 25 projects, compared with players who provided 41 different models of sports shoes. These shoes one thing in common is its weight: sneakers than the similar 2008 Beijing Olympic Games when 25 percent lighter. "lighten the weight of 100 grams per shoe, meaning players score will be 1% of the upgrade," Cartwright said. Adidas also created history called it the lightest running shoes, weighs only 99 grams. "This shoe technology too advanced, so we can not mass production," Cartwright said. After the above three brands brought together many smaller sports equipment suppliers, including Russia and China, the rapid rise of the brand. China's Li Ning (2331.HK: Quote) for its founder, Li Ning became the 2008 Beijing Olympic Games main torch caused widespread concern. Nike and Adidas but faces growing competition in the Chinese market, Li Ning, and other domestic manufacturers are facing shrinking market share. (Chinese shoes Network - the most authoritative and most professional Footwear News)imperceptibly from Copenhagen fashion brand WOOD WOOD has founded 15 years ago, WOOD WOOD, ASICS Tiger will work together to expand cooperation, launched by the 15th anniversary commemorative shoes. 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Last year, the high-end market as the main target consumers of golf sector recorded a 913 million euros (about 6.173 billion yuan) of total revenue, accounting for 6.2% of Group revenue. However, the second quarter of this year, the golf sector sales fell 26 percent year on year, Adidas golf division also lowered its annual sales forecast. Bloomberg analysis, or to sell Adidas golf division, to focus on football, running and other product lines. On Thursday, the world's second-largest sportswear group Adidas announced second-quarter quarterly, thanks to the overall health of the sporting goods market, the second quarter ended June 30, the Adidas net profit of 146 million euros (about 987 million yuan), an increase of 1.4%. After adjusting for exchange rate fluctuations, Adidas total sales growth of 5 percent to 3.9 billion euros (about 26.368 billion yuan). UA by the strong competition in the North American market, Adidas second-quarter sales were essentially flat in the area. However, the Greater China region and the remarkable growth in Western Europe, endogenous sales increased by 19.3% and 12%, respectively. Adidas mainly driven by the good performance of its growth in Adidas and Reebok (Reebok) brand. Adidas also announced to maintain its 2015 full-year outlook unchanged. (. 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"Online sales price system is not standardized situation must change, we must from line and line unified consumer brand image of Lining."." Lining, director of e-commerce Department Lin said in an interview with reporters. how to change? Start from proprietary shop. traditional enterprise e-commerce, the conventional approach is a self official online store to sell their products, but to start from zero of Lining, when we have no experience and feeling of the e-commerce market is a large investment, the risk is great. "companies such as Lining, if you start to do the background large IT platform, make a website from the bustling to No one shows any interest in promotional costs, these costs are large as can be imagined." Lin Li told reporters, in addition, compared with PPG, VANCL and other enterprises, in the ground already has a huge mature traditional channels of clothing enterprises, it can not be more like the former, to build a huge Internet sales team. : therefore, it is better to find a big tree and build a nest on it, so as to try to get a better idea than to plant trees first. Early last year, Lining opened the first direct store in Taobao mall. This strategy provides a low-cost way for Lining to test the electronic commerce, and its effect is said to be beyond Lining's original expectation". To some extent, it is also due to the spontaneous formation of the "Lining online channel"." after the test, after understanding the popularity of the Lining brand in the field of electronic commerce, after several months of preparation, in June last year, Lining officially launched its own official store, direct shop and official mall two legs walk together.


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